Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"A single word can be the difference between success and failure of email marketing campaigns.
Lynn Gaertner-Johnston warns, "Forwarded emails can threaten professional relationships and reputations.
"These days we have replaced memos with rampant emails.
"The following are just some benefits to using your blog as a business communication tool?
"Based on my experience working online, I find that many people do not have a good grasp on how to convey their business communication.
Lynn Gaertner-Johnston (photo, left) explains how to handle a disappointing or frustrating email.
"Google partnered with Twitter earlier this year and in May formally announced it would be showing tweets in search results.
See the infographic.
"Some call it writer’s block, others just chalk it up to a lack of inspiration.
"With all the communication tools at our fingertips today, you think it would be easy to get your point across.
"Subject lines are EVERYTHING, and they simply MUST include a benefit to the reader.
"I know, I know, your manager can be the worst.
"A breakdown of when to email, when to pick up the phone and how to manage your inbox.
Staples presents 7 reasons why you should be using email in your marketing.
"Follow these steps to land your dream job: .
"I see it often: Businesses hire a blogger, or rely on an existing employee to spearhead their content strategy.
"Email etiquette is tricky.
"We complain about the digitalization of communication, yet it seems like this is the future.
"Your body language speaks volumes about your mood and attitude.
"Even your best ideas mean nothing if no one listens to you.
"Over the past decade, marketers have increasingly turned to social-media networks like Facebook and Twitter to create buzz around their products.
"Japan is known for its complex rules for social behavior.
Aaron Lee presents tips from 31 experts on social media.
"Lithium Technologies, a social customer experience management platform, announced the results of a recent survey performed on its behalf by Harris Poll, finding that brands are increasingly under pressure by consumers to innovate," writes Justin Lafferty in a piece at AdWeek.
Pam Neely (photo, left) at Scoop.