Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
Korena Keys (photo, left) asks, "Have you experienced a social media troll or seen unwanted solicitations appear on your Facebook page?
"The scale of the internet is so great, that it doesn’t make sense to look at the information on a monthly basis, or even to use daily figures," writes Jeff Desjardins for the World Economic Forum.
"Students who use emojis in their emails and write “heeeeelp!” in the subject line don't necessarily know better.
"I'm not that old, but I went to high school in a time before Facebook, before Google became a verb.
"This is a question I’ve been mulling for a number of months: How has email use evolved in the days since Sony's email server hacks and Wikileaks?
According to Jayson DeMers (photo, left), "I don’t think there’s ever been a marketing strategy as wrought with misconceptions as social media marketing.
According to Rachel Gilbert (photo, left), "Being more likable is within your grasp.
"In this article, you will learn everything about the left brain vs.
"This is the largest collection of social media tools on the planet.
Richard Feloni (photo, left) reports on the thoughts of Keith Ferrazzi, creator of the career guide - Never Eat Alone.
"Two University of Louisville crisis management experts say that this week's United Airlines public relations fiasco is something that every business can take a lesson (or three) from.
"Top tips for building a presentation that matters and a Five-part Structure that will help turn your presentation into a conversation.
"To make the visual side of your social media strategy a bit easier, here are some tools to help you create awesome pictures.
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.
Scott Ayres talks up Canva for those of us who don't want to tackle Photoshop.
Laura Forer reports over at MarketingProf.
"Designing an infographic is not the same as designing a website, flier, brochure, etc.
"Designing an infographic is not the same as designing a website, flier, brochure, etc.
According to Lesya Liu (photo, left), "While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish.
"With the onslaught of emails we receive every day, it's hard to imagine how anyone could keep up professional email habits at all times.
"I've gathered a baker's dozen of the best business podcasts here -- some you may already know and hopefully some that are new to you.
"Much like its analog predecessor, email marketing can matter more than other forms of communication because it’s personal.
Mark Goulston, M.
"In this post, I’d love to share 20 actionable ways to use social media for storytelling," writes Alfred Lua (photo, left).
Jacs Henderson presents an infographic of eight social media mistakes.