Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"Apology speeches are best when they actually include an apology," says Leslie Ungar, president of Electric Impulse Communications.
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"Why do you use social media?
"SMS remains the most useful engagement tool on mobile, followed by QR codes, two-way SMS and push notifications according to this new infographic.
"Here’s the headline of a sales pitch email that landed (with a thud) recently in my inbox: .
This website offers a wealth of advice on producing quality videos.
"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
"People are taking to your digital properties with pitchforks and lit torches.
"So we’re taking a stand here," begins Terry Heick, director at TeachThought.
"If you or your CEO has been called upon by a TV news reporter to comment on a mass layoff, product recall or other urgent news situation, you know the feeling that this old Wide World of Sports adage can evoke: 'The thrill of victory and the agony of defeat,'" writes Gwen Chynoweth (photo, left).
"As technology adoption among small businesses increases, social media is an area that more business owners are becoming interested in.
"It’s hard out there for a paranoid cybersecurity reporter," writes Nicole Perlroth (photo, left).
"I came across a table about the most frequently used words in spoken and written genres in James Pennebaker's book on "The Secret Life of Pronouns", so I did a quick analysis on my cca.
Scott Schwertly (photo, left) explains "how you can play the social card during your next presentation: .
"One example of how extensively mobile devices have changed long-held conventions of communications is that presenters who once were disturbed by audience members texting on their phones now are worried if they don’t," says Steve Friedman of Present Perfect.
"Kim Brown is an assistant director for Syracuse University's Career Services department.
'"What are the biggest mistakes that you find small business leaders make when using social media?
"This growth of mobile has led to incredible improvements in communication between individuals, massive wealth creation, market efficiencies, and has even helped as a tool and catalyst for recent revolutions and regime change.