Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"As all entrepreneurs discover sooner or later, it takes more than sound business acumen to bring an idea, no matter how novel, to life.
Watch the video at Vimeo.
"Everyday, each and every one of us interacts with the Cloud in some way.
"I enjoy coaching people with their blogging efforts and there are 10 pieces of advice I seem to dispense the most often.
Paul Maccabee (photo, left) is the President of Maccabee Public Relations.
"This assessment of your skills at using PowerPoint will help you understand what skills you need to learn in order to be a more proficient user of PowerPoint for your presentations.
""There's something overtly personal about a handwritten letter and it's so rare these days," says etiquette expert Thomas P.
Click on the image or the link below to view the full infographic at Visual.
"According to our internal reports, here — in no particular order — are the ten most frequent catches by our editors in your press releases: .
"Crisis communications practitioners don’t have a choice: they must integrate social networks into their planning or risk having their response to any incident become totally irrelevant," declares Patrice Cloutier (photo, left) in a guest blog at The Crisis Intelligence Blog.
"The mobile revolution is changing the way retailers display and sell goods as well as where and how they interact with customers.
'You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
Jennifer Frost, with GrammarCheck.
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
"In this post, I talk about 5 pivotal actions I made in the last year to ignite my blog growth to take off, raise my profile online and get results for my business," says Donna Moritz (photo, left).
"If you’ve ever found yourself writing an email (or contemplating writing an email) to a Very Important Person, you know how intimidating it can be.
Randy Krum features an infographic on the topic.
"Just ask the organizers of the Boston Marathon or the mayor of Moore, Okla.
Work4Labs has created an infographic named "Mobile Recruiting by the (Surprising) Numbers.
Denise Scavitto covers her topic at Edudemic.
According to Melanie-Grace Obar, "Creating a brilliant business blog need not be a difficult task.
"Unfortunately, too many in public relations and general business alike often overlook the fundamentals of crafting and distributing a stellar online press release," says Jacqui MacKenzie (photo, left).
"Social media PR crises hit companies like tornados—out of nowhere and with deadly force," observes Peter Friedman (photo, left).