Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"We need new rules on when you should text, when you should call, when you should email," writes Nicholas Carlson (photo, left).
"In this post, I talk about 5 pivotal actions I made in the last year to ignite my blog growth to take off, raise my profile online and get results for my business," says Donna Moritz (photo, left).
"If you’ve ever found yourself writing an email (or contemplating writing an email) to a Very Important Person, you know how intimidating it can be.
Randy Krum features an infographic on the topic.
"Just ask the organizers of the Boston Marathon or the mayor of Moore, Okla.
Work4Labs has created an infographic named "Mobile Recruiting by the (Surprising) Numbers.
Denise Scavitto covers her topic at Edudemic.
According to Melanie-Grace Obar, "Creating a brilliant business blog need not be a difficult task.
"Social media PR crises hit companies like tornados—out of nowhere and with deadly force," observes Peter Friedman (photo, left).
Dianne Gottsman (photo, left) advises, "As you set out 2014 with fresh goals and resolutions, don't overlook your social media profiles and activity.
"Apology speeches are best when they actually include an apology," says Leslie Ungar, president of Electric Impulse Communications.
"Let’s take a look at the top social media brands as if it was a game of SNAKES and LADDERS.
"Why do you use social media?
In this CommPro.
"SMS remains the most useful engagement tool on mobile, followed by QR codes, two-way SMS and push notifications according to this new infographic.
"We’ve all seen it.
"Here’s the headline of a sales pitch email that landed (with a thud) recently in my inbox: .
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This website offers a wealth of advice on producing quality videos.
"You’ve succeeded in getting a social media strategy in place, you’re sharing amazing, relevant content – and then WHAM! Someone posts a negative comment, and you feel like all of the wind has been let out of your sails.
More and more companies rely on the social web to influence customers before the sale and support them after; these statistics explain why social help is becoming so pervasive.
"People are taking to your digital properties with pitchforks and lit torches.
"So we’re taking a stand here," begins Terry Heick, director at TeachThought.
"If you or your CEO has been called upon by a TV news reporter to comment on a mass layoff, product recall or other urgent news situation, you know the feeling that this old Wide World of Sports adage can evoke: 'The thrill of victory and the agony of defeat,'" writes Gwen Chynoweth (photo, left).