Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
Jennifer Frost presents the infographic at GrammarCheck.
Jennifer Frost has the infographic at GrammarCheck.
"Perhaps you've seen text or image buttons on various websites inviting you to "subscribe via RSS.
"In this article we’re going to walk you through every stage of launching your show, from planning to publishing.
"Getting on to every single social media platform (and there are a lot these days!) can distract and disengage your followers," writes Kara Perez (photo, left) in an article at Due.
"Take this FEMA quiz to test your knowledge on social media’s role in emergency management.
Lynn Gaertner-Johnston asks the question.
"You want to get more people to read your blog posts.
"Allen's books are bestsellers.
As 2018 enters its last two months, take a look at this 2018 social media report to see how it's held up.
"The vast majority of evidence suggests that our smartphones are not uniformly harmful, and in some cases, they may be a force for good.
Ellen Salzler (photo, left) breaks it down at D2Demand.
"The next time you’re standing at the edge of a scenic cliff or on top of a waterfall, take care before snapping a quick selfie.
Robert Wynne (photo, left) explains.
"Use your social-media channels to deliver remarkable customer experiences, develop deeper relationships, and produce content they want to devour.
"Employee emails contain valuable insights into company morale—and might even serve as an early-warning system for uncovering malfeasance.
"As the volume of email we send and receive grows, with it comes a new problem: finding a specific message—or specific piece of information—within your vast archive.
"Every now and again, I’ll receive one of those emails that makes me say: “Huh?
"You’re conscientious when it comes to email.
"With email dominating your conversations in all aspects of your life—especially your professional life—you’re going to be sending lots of requests every day.
"It wasn't until I helped my college-aged brother hack (er, set up) his inbox and explained some of the nuances of this ubiquitous method of communication that I realized how many unwritten rules of email have developed over the years.
"The most effective emails treat the subject line like a caller ID and use words that get to the point immediately.
"I love being helpful when I can, but there’s an inherent conflict between saying yes and saying no.