Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"Ray Tomlinson, considered to be the godfather of email, has died, according to his employer, Raytheon Company.
Try doing what Liz Wessel did - send a cold email to someone you look up to.
"Seriously though, because the forum is often the number one way you have of communicating with a client, boss, or networking person, it’s imperative that you get it right.
"The problem isn’t email.
To view the infographic click on the image or the link below.
"Tales of the tech unicorn’s impending demise might be somewhat exaggerated.
"One of the biggest changes in social media marketing this past year has been its emergence as a major player for advertising dollars.
According to Eric Samson (photo, left), "In January 2015, MediaPost reported that CMOs are turning more of their attention toward social media.
"A reader asked whether she needed to reply to an email.
"Popular social networks are notoriously careful to not alienate their users, helping ensure that your ads won’t come off as overly intrusive and tiresome.
Chris Lake (photo, left) offers his advice at SearchEngineWatch.
"Think it’s easy to leverage social media to provide customer service to customers?
Knowledge @ Wharton covers the case of Turing Pharmaceutical's CEO Martin Shkreli (photo, left).
"The Agnes + Day crisis intelligence team has designed an infographic that showcases the very important 10 new rules of crisis communications.
"In a recent Better Business Writing class, several participants had a challenge that most of us have: They could not get readers to respond to everything they requested in their emails.
"Here’s what the experts predict will be the top social media trends in 2016: .
"Email etiquette continues to be one of the most requested topics at our seminars.
Kim Lachance Shandrow reports.
Adrienne LaFrance reports from TheAtlantic.
According to Christina Baldassarre (photo, left), "Being aware of what is perceived positively on social media is key to a successful personal brand.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Whether you're a business owner or an avid IM user, or both, here are 10 instant messaging dos and don'ts.
"Profile avatars grace the profiles and pages of countless social media networks and are constantly interpreted by others - whether we want it or not.
Follow these tips to make sure your posts get noticed and get read.