Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"In an interview with Bee Shapiro for The New York Times, Seacrest broke down how he fit everything into 24 hours, from his 6 a.
"If you are a professional who lives on planet Earth.
"As the volume of email we send and receive grows, with it comes a new problem: finding a specific message—or specific piece of information—within your vast archive.
"In the military, a poorly formatted email may be the difference between mission accomplished and mission failure.
"Sending and receiving a follow-up email can be annoying.
"Niceness wasn’t part of the equation.
"Keeping up with social media seems like an impossible task some days.
"It was in my first office job that my habit of writing exclamation mark–ridden work emails first came to my attention.
"When things go south, it’s the job of the CEO or leader to own it, apologize and connect with their audience (customers) to overcome it.
"Amazon CEO Jeff Bezos has a notorious habit of sending his executives an email that has a single character: a question mark," writes Julie Bort (photo, left) in a piece at BusinessInsider.
"Use of technology, especially social networking, has been shown to influence professor-student relationships.
Matthew Lynch reports at TheTechEdvocate.
Take a look at the infographic.
"Thankfully there are tactics and tools for managing the deluge, and they don’t have to involve achieving the often-elusive (some would say ridiculous) goal of Inbox Zero.
"We consulted Amanda Augustine [photo, left], career advice expert for TopResume, about how to send a clear and compelling message to a company you're dying to work for.
"Managing a business crisis has become increasingly challenging in the world of 24-hour news and Twitter.
"You spend weeks preparing for a job interview and give 110% once you're in the hot seat.
"I’ll cop to (possibly) having lost control of my inbox now and again, swamped by the waves of incoming missives flowing over the transom.
"It’s not that I don’t want to cap off my email with something great.
"The graphic shows that the most popular fonts of last year were Helvetica, Arial, and Georgia, but that doesn't mean brands can't also have some fun with their typography.
"The next time you want to interrupt yourself for a quick glance at your inbox, don't.
"If you are presenting, odds are you are using your laptop either to walk the listeners through content in a small group, or projected on a screen to a larger group, or online when speaking with a virtual group.