Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
"To highlight some of the most overused buzzwords, we created this visual with 25 of the most overused buzzwords and how much their use has increased in print over the past 30 years.
"In the early '90s, anthropologist Robin Dunbar [photo, left] proposed that a human being has the capacity to have up to 150 meaningful relationships.
"Social media gives companies direct, unmediated access to prospects and customers.
John Tsantalis runs the blog - Profits Online.
"Have you ever felt uninspired and desperate for a fresh idea of what to post on social media?
"In the world of email overload, is it really a surprise that our personalities make their way into how we respond to messages?
See how today’s consumers use the power of social media to get satisfaction from companies.
See how today’s consumers use the power of social media to get satisfaction from companies.
These brief and occasionally humorous pointers will help keep you out of trouble.
According to Shaban Arora (photo, left), "Marketers today base their strategies on research, trends and past experience.
"Pinterest is becoming an increasingly attractive option for businesses when interacting with customers online.
"Whether it is pinning a desired wedding dress or ideas for decorating a new home, Pinterest is the destination where people plan their futures.
Brie Weiler Reynolds introduces and presents an infographic on the topic.
Stacey Gawronski reports.
Sarah Perez reports on the topic at TechCrunch.
"Con artists are a crafty group of people who know exactly how to deceive and control their victims, but their methods are as obvious as a slap in the face if you know what to look for,' says Dragan Radovanovic and Jessica Orwig.
"With the onslaught of emails we receive every day, it's hard to imagine how anyone could keep up professional email habits at all times," writes Rachel Gillett (photo, left) and Jacquelyn Smith.
Jacquelyn Smith (photo, left) covers the topic at BusinessInsider.
Lily Herman reports.
According to Alex Malouf (photo, left), "For a pastime that was once considered on the fringe of journalism, blogging is a pivotal online media channel for breaking news, sharing content and developing an audience.
"Here are the best blogs at the Fortune 500 companies with an important note: The blogs at high-tech companies like IBM, Google, Dell, Intel, Cisco and Microsoft are so good, they are in a category by themselves.
"Instead of privately contacting businesses, consumers are turning to Twitter to voice their issues publicly.
According to Carmine Gallo (photo, left), "And what I keep hearing — over the last few years especially — is this lament that many business students and business professionals cannot communicate as effectively as they should be communicating.
Jodi Harris reports.
"Ray Tomlinson, considered to be the godfather of email, has died, according to his employer, Raytheon Company.