Excellence in Business Communication, 13th Edition
Chapter 8. Crafting Messages for Digital Channels
Amazon CEO Jeff Bezos and Brother Mark Give a Rare Interview about Growing Up and Secrets to Success
"In this first-of-its-kind conversation, the Bezos brothers discuss their early influences, habits for success, and predictions for the future.
"What's the secret to making content people love?
"Video is the marketing juggernaut that continues to grow year over year.
Uri Hasson (photo, left) presents.
"First and foremost, students must be aware that in mobile communications, brevity reigns.
"This [past] fall, Nordstrom opened a new store in West Hollywood, Calif.
"This is an interesting tactic from the retailer, and one that makes a lot of sense from a behavioral perspective.
"Getting out of debt can feel overwhelming.
"Life has a nasty habit of interrupting the best-laid plans, but more often than not, it’s our own minds that get in the way of our goals.
"In August, the Interactive Advertising Bureau (IAB)’s release of a buyer’s guide for podcast advertising signaled that advertisers and marketers are beginning to take podcasting seriously as a marketing channel.
"In our highly polarized times, just about everyone has experienced the fruitlessness and stress of online political arguments.
"You became a business leader because you’re capable, confident, and intelligent, right?
"Do you sometimes have your most creative ideas while folding laundry, washing dishes or doing nothing in particular?
"Artist Kate Hartman uses wearable electronics to explore how we communicate, with ourselves and with the world.
"How to fix the most common blogging bloopers.
"An infographic by film editing simplifiers Filmora lists nine trends to keep an eye on in the coming year.
"We’re headed toward the end of another year, and it’s time to start planning the next year.
"Before crafting a follow up email, we must first clarify what our objective is to draft a more effective call-to-action.
"Over the years, I’ve identified a set of common emotional drivers that suck the power out of communication.
"Being the new person is never easy.
"If you’ve got a presentation to give at work or school — or are perhaps getting ready to speak at a TEDx event?
"From the "I have a dream" speech to Steve Jobs' iPhone launch, many great talks have a common structure that helps their message resonate with listeners.
"Talks on the importance of listening, and how to do it much better.
"Business Insider recently checked in with three productivity experts to find out what habits are wasting the most time at work," writes Áine Cain (photo, left).